Since the emergence of ‘Health 2.0‘ as a genre if not social phenomenon and the litany of conferences including Healthcare Unbound, Wireless Life-Sciences Alliance, the mHealth Summit, the Health Datapalooza and the Digital Health Summit to name only a few that come to mind, the term that best reflects and includes the ecosystem ‘parties in interest’ gestalt seems to have congealed around the more inclusive label of ‘digital health’.
Perhaps initially cast as tele-health or wireless health, then morphed into mhealth before settling on digital health there remains much signal-to-noise to filter before getting down to the practical relevance of the movement to the triple aim or sustainable healthcare economy.
Most of the associated conversation, buzz and attempts at meaningful curation inside the developing space seems to tether to the start-up or entrepreneurial economy. From StartUp Health to HealthTech Hatch or Medstartr to corporate or Government supported challenges, that interest often manifests in the quest for the new or ‘killer app’, platform or even breakthrough business model(s), i.e., direct medical practice.
Yet in addition to the startup space, there is also activity of the ‘intrapreneurial’ domain, wherein innovation is cultivated inside a more or less firewalled from the mothership culture, to enable transformation whether market based or even company specific, i.e., witness the emergence of ‘Chief Innovation Officers‘ on corporate or health system tables of organization.
One example of inspired intrapreneurial leadership is that offered via a wholly owned Qualcomm (once a small startup in mobile) subsidiary known as QualcommLife. In this clip Dr. Pat Salber chats with Rick Valencia aka @Bootstrapped on twitter about their latest thinking and market trajectory.