By Gregg A. Masters, MPH and Frederic S. Goldstein, MS
In what has become a HIMSS (Health Information Management Systems Society) tradition Health Innovation Media co-host Fred Goldstein sat with Kaveh Safavi, MD, MBA, Senior Managing Director and Head of Global Health Practice for Accenture to source the latest trends, developments and sentiment on the future of healthcare from the ‘consumer‘ point of view.
The growing impact of technology to empower and democratize healthcare can not be denied. This is both a warning and an opportunity for legacy healthcare operators to retool their business models, footprints, culture and the strategic positioning of assets (both virtual and ‘brick and sticks’) to serve an increasingly motivated, and to a certain extent dis-satisfied healthcare consumer.
Bottom line? Active participation, pricing transparency and shared decision making – beyond mere ad copy – is no longer an option. Watch this space!
Noteworthy interview points include:
½ of respondents in US use non-traditional healthcare services and ¼ use digital nontraditional means to access healthcare
Rapid growth in people wanting to use a digital channel as an alternative to the current healthcare system
Sentiment shift driven by what’s been happening outside healthcare
Dis-satisfaction with the healthcare system from the younger generation – access and location, will probably not change as they age…
Artificial Intelligence (AI) presents a means to generate efficiencies in the system, see AI And Healthcare: A Giant Opportunity
In this interview Dr. Safavi highlights key findings of Accenture’s 2019 Digital Health Consumer Survey.
The report’s executive summary notes:
Healthcare consumers today are changing, and their expectations for convenience, affordability and quality are redefining how they engage at each stage of care.
Younger consumers are not satisfied with healthcare’s status quo and consumers of all generations are more willing to try non-traditional services.
Non-traditional healthcare, such as virtual care and retail walk-in clinics, is gaining in popularity and use.
There is lots to digest in Accenture’s latest consumer sentiment survey. Be sure to check out the video interview, download the survey and read the Forbes piece which validates much of Dr. Safavi’s narrative.
Enjoy!
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